Is your market research fine-scale enough to distinguish what exactly players liked about Ikoria? I have mixed feelings about the set : on the one hand I did end up liking the setting, but on the other I disliked so much of the ‘experimental’ aspects of the set (Godzilla, companion, mutate’s exact implementation, cartoon art) that I found myself in the position of wanting a set I quite liked to fail in order to send the message that, regardless of flavour, the experiment with Ikoria was not OK.,


The market research digs pretty deep on what about the set players like and dislike.


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